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Thank you for visiting AUDACITY: The Sports Business Consortium. More
compelling than the competition on the field, court, course, ring, rink, track, etc., is the competition in the boardroom.
Before a ball is thrown, caught, or struck, there is business. Business comes before the event, during the event,
and after the event. In fact, one could say that business is the EVENT. We will present sports with a business
slant. Sports Business is not just team ownership, purses/salaries, endorsements, marketing, and sponsorships,
ticketing, facility/venue construction, commissions, leagues, spectating, attendance, team relocation, media & broadcast
rights, labor negotiations, contracts & legal issues, concessions, equipment, and apparel & footwear.
Sports Business is the players, scores/results, standings, performance, awards/recognitions, uniforms, trades,
history, psychology, sociology, "fan-dom" and entertainment value. Whether we discuss fantasy leagues, video games, betting,
media, athlete arrest/incarceration, or technology--we'll do so from the prism of business.
We can't promise that we'll always we be right, but we can promise that we'll always make sense--Business $en$e!
You can sign up for our courses, participate in polls and surveys, link to cutting edge articles, videos, and
podcasts, as well as remain current about the hottest topics in sports (business).
What makes us different in our approach is not that we put sports in the conversation, we just don't take it
out.
Clifford Benton
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